[L]ibrairie Mollat, a bookstore in France is into the news these days after some of the bookstore employees shown how closely they are attached to their work place and its products. Yeah books they are :). Mollat’s Instagram page with a significant fan base of around 40K people has attracted a lot of attention by customers as well as passionate photographers.
Bookstore employees when got bored from their daily routine, started posting photos on Instagram by fitting themselves into the book covers and it looked interesting. In small time the book store received people who posed similarly increasing the follower ship and ultimately increasing the sale in the book store.